Is Mickey trying to sell to your kid?
Advergaming has been widely frowned upon by parents for being essentially online super commercials. Cereal producers like Kellogg’s, Millsberry, and Post have received negative attention for having cool games online for kids. However they are only small players in the Advergame front. No one has more advergames than Children Television Network Cites.
The Cartoon Network website is crawling with more than 200 free online games featuring popular Characters like Ben 10, Afro Samurai, and Star Wars.
Nickelodean’s www.nick.com features loads of games starring Avatar, Spongebob and those cute little rug rats.
Family favorite Disney also has loads of advergames on its website featuring the famous Disney Princesses, Tinker Bell, and Mater from Cars.
While parents have clamored to disapprove of food producers advertising to children there has been little complaint about how much networks are advertising to children. While it may be mostly harmless fun a lot of these sites are also selling to kids. Cartoon Network sales ringtones and mobile backgrounds. Both Disney and Nickelodeon have online stores selling products from famous characters. And to add to it all 2/3 of the websites heavily feature ads form the same food companies parents of the childhood obesity era have complained about!!!
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