Today we have so many more media vehicles to use that the world has become a smaller place. Now a church or religious group in Asia can enfluence a family in London. American donations can found digging wells in war torn Africa. The church is embracing new media and reaching out to those who want to listen.
WORLD HARVEST CHURCH
This Ohio based church lead by Rod Parsley is using emerging media to its fullest extent. The organization offers live online broadcasts of programs for those who can’t make it out to service or misse dtheTV show. They have an e-mail service that updates you on appearances and book releases by the pastor. The church utilizes a database service that helps those that want to be informed stay informed.
THE POTTER’S HOUSE
Another Ministry that it is utilizing emerging media is the Dallas, TX based Potter’s House. Lead by T.D. Jakes this ministry boasts Three Websites!
www.Tdjakes.com , www.tdjakes.org , and www.thepottershouse.org
This pastor utilizes streaming webcasts, an onlinemagazine, e-mails, an extensive database, and a regularly updated blog! These ministries are taking full advantage of today’s technology.
LAKEWOOD MINISTRIES
This Houston, TX church is the nations largest. The Pastor Joel Osteen and his wife Victoria are very intone with new technology. This church utilizes e-mails, streaming video and Podcasts.
http://www.lakewood.cc/Pages/index.aspx
These websites are able to provide a lot of marketing opportunities.
1. They exist as testimonials of the church online. Whenever people want to learn about the churches they can go to these well produced websites.
2. Reaching support. The websites give people options to participate in the ministry as much or as little as they want from as far away as imaginable. If someone wanted to support Joel Osteen’s Africa Aids outreach they can simply go to the website and donate online. You could in theory be a tithing member of a a mega church online. Love Pastor Jakes and can’t get enough? Order his book online. Whether your in Atlanta, GA or in prison if you have web access you can get the ministry you need.
3. Encourage trial. Before you buy a a product you want to see what its about. Ohio and Texas residents can get a chance to determine if these churches are ones they want to visit.
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