Can’t miss the Plane

It may not even be out in theatres anymore but Sci-Fi thriller Babylon A.D. (which possibly should be avoided at all costs and may not be worth a rental) features some serious product placement.
The movie starring Vin Diseil is set in the near future. With war torn lands and fighting erupting on all sides. The [...]

What the heck is a widget?

 
When I hear this term I think someone is mispronouncing the girls name from Beach Blanket Bingo or trying to discuss Mimi-Me’s size. In stead a widget is something different all together. A widget is a line of code that you can embed into your website or blog (or sometimes even onto your PC desktop.) [...]

An IMC Master at Work

Recently Lucas Arts unveiled its new The Force Unleashed Video Game. Having been around for a while Lucas Arts Ceo George Lucas is well versed in how to incorporate IMC into his messages. George Lucas has proven himself to be a creative individual for 30 years but now lets delve into his marketing savvy.
Lucas Arts [...]

Too Fast and Furiously advertising

BMW changed the face of marketing with only one “Hire”